Fill4Food connects brands to communities through sponsored aluminum water bottles. Users return bottles for food credits. You reach real people at the point of impact — on the bottle, at the machine, and in the app.
Fill4Food turns every sponsored bottle into a virtuous cycle — brands fund food access while reaching real, engaged community members.
Your ad wraps the bottle, runs on the vending machine screen, and triggers a rewarded video in the app. Three surfaces. One campaign.
Aluminum bottles are distributed through community partners, food banks, and Fill4Food vending machines across Greater Cincinnati.
Users return empties at any Fill4Food machine. Every return earns food credits redeemable at partner grocers and food pantries.
Run a single campaign across all three surfaces or choose the placement that fits your goals.
Full-wrap or panel ad on the aluminum bottle itself. Your brand travels everywhere the bottle goes — home, work, gym, community events.
15–30 second spot on the Fill4Food vending machine screen. Shown to every user who approaches to return a bottle or earn credits — a captive, engaged audience.
Users watch your 15-second video to earn bonus food credits. 100% opted-in, 100% completion rate — the most engaged ad format in the platform.
"Fill4Food gave us a way to do good and do good advertising at the same time. The community response was remarkable."— Maria Kowalski, Graeter's Ice Cream
Fill4Food gives local and national brands a direct line to Cincinnati communities while funding real food access. Unlike traditional out-of-home advertising, every dollar you spend generates a measurable social return.
Real-time impression counts, CPM breakdowns, and credit attribution — all in your partner dashboard.
Select machine zones, neighborhoods, or app user segments. Your message reaches the right zip code.
Consumers know your ad funded their food credit. That positive association is built into the format.
Aluminum bottles are 100% recyclable. Your campaign reduces plastic and restores food dignity simultaneously.
Fill4Food isn't charity — it's a system. Community members earn food credits through their own actions, funded by brands that care.
Fill4Food bottles are distributed through community partners, shelters, and public events at no cost to recipients.
Drop off empties at any Fill4Food machine. No special membership required — just bring the bottle and scan.
Redeem food credits at partner grocery stores, food pantries, and farmers markets across the region.
The free Fill4Food app shows your credits, nearest machines, and partner locations — offline-capable for low-connectivity areas.
Are you a community organization or food pantry?
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